When Every Word Counts: How to Earn Trust, Command Attention, and Communicate Clearly in Any Situation

★★★★★ 4.2 83 reviews

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Management number 233457794 Release Date 2026/06/27 List Price US$13.20 Model Number 233457794
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A practical guide for effective communication, resolving difficult situations before they devolve into crises.In When Every Word Counts, award-winning PR executive and former United States Army communications strategist Joe Buccino reveals the real techniques leaders use to stabilize volatile moments before they become full-blown crises. Drawing on two decades inside Pentagon command centers, Fortune 500 boardrooms, and national security operations, Buccino teaches readers how to earn trust, command attention, and communicate clearly when the stakes are highest—whether addressing a corporate meltdown, a public controversy, or a difficult conversation at work or at home. Read more

ISBN10 1510788573
ISBN13 978-1510788572
Language English
Publisher Skyhorse
Item Weight 1.06 pounds
Print length 288 pages
Publication date October 13, 2026

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